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Tag: Marketing Analytics

How to Optimize Facebook Ad Campaigns for Cheaper Leads
Analytics has become very valuable in the marketing sector. Mordor Intelligence reports companies will spend over $6.31 billion on marketing analytics this year. Data analytics has become very helpful for the digital marketing sector. One of the many ways that data analytics has shaped marketing is with Facebook advertising. In …
Data Analytics is Crucial for Website CRO
Data analytics technology has helped change the future of modern business. The ecommerce sector is among those most affected by advances in analytics. We have previously pointed out that a number of ecommerce sites are using data analytics to optimize their business models. Therefore, it should be no surprise that …
The Importance of Analytics in Digital Marketing
Marketing analytics has become a dealmaker in the business world. Companies are projected to spend over $10 billion on marketing analytics technology in 2028. The digital marketing sector is among those most influenced by the benefits of analytics technology. Why Are More Companies Investing in Analytics to Bolster their Digital …
IT Hardware Startups Turn to Data Analytics for Market Research
Data analytics technology has been instrumentally valuable for the marketing profession. Global companies are projected to spend over $9.7 billion on marketing analytics within the next seven years. One of the biggest ways that data analytics is changing marketing is that it can help with marketing research. Last month, we …
Analytics Technology Redefines Social Media Marketing in Sports
Analytics technology has been a huge gamechanger for the sports industry. Fortune Business Insights reports that the sports industry spent $2.98 billion on analytics last year. That figure is projected to keep growing at a rate of 28.7% a year until 2030. Nabil M Abbas of Towards Data Science talked …
Data Analytics Helps Marketers Make the Most of Instagram Stories
Big data technology has significantly changed the marketing profession over the last few years. One of the biggest changes brought on by big data has been in the field of social media marketing. Most savvy marketers recognize the importance of using analytics technology to optimize their strategies to get a …
5 Reasons to Hire a Marketing Agency that Knows Data Analytics
Marketing is becoming more science than art due to digitization. Data-savvy marketers have access to valuable insights into their customers, performance, and opportunities for improvement. Marketing departments that don’t embrace analytics risk being outpaced by competitors and consumer expectations. A recent survey found that 73% of consumers expect marketers to …
Data Analytics Solves Manufacturing Marketing Agency Challenges
Data analytics is unquestionably one of the most disruptive technologies impacting the manufacturing sector. Manufacturers are projected to spend nearly $10 billion on analytics by the end of the year. Data analytics can solve many of the biggest challenges that manufacturers face. One of the most significant benefits of leveraging …
5 Ways CMOs Must Exploit the Benefits of Data Analytics
We have talked about the benefits of using big data in the marketing profession in the past. The top marketing strategists of every organization need to understand its benefits and use it effectively. CMOs Are Investing in the Benefits of Big Data The market for marketing analytics technology is growing …
Guidelines on Using Data Analytics for Finding the Right Price Points
Data analytics technology is helping businesses boost profitability in many ways. A few years ago, Walter Baker and his colleagues at McKinsey reported that one of the biggest advantages of big data in business is that it can help with pricing decisions. “Without uncovering and acting on the opportunities big …
5 Sources of Data for Customer Analytics and Their Benefits
There is no disputing that data analytics is a huge gamechanger for companies all over the world. Global businesses are projected to spend over $684 billion on big data by 2030. There are many ways that companies are using big data to boost their profitability. One of the most important …
Benefits of SMS for Data-Driven Marketing Strategies
Big data is a gamechanger for the marketing sector. We have talked about the benefits of using big data in online marketing. However, there are other reasons to use big data to make the most of your marketing strategy. One often overlooked opportunity to leverage big data is in the …
Using Analytics to Successfully Use Instagram Stories for Your Business
Analytics technology is essential to the success of modern marketing. In the past, marketers had to rely heavily on their gut instinct, because the performance of various strategies was harder to measure. In the digital era, however, data analytics has made it much easier to figure out what strategies perform …
Leveraging Social Analytics for Optimizing Your Marketing Strategy
Analytics is extremely important for any company that wants to get the most out of its marketing efforts. Social media marketing is no exception. It is impossible to create an effective social media marketing strategy without utilizing big data analytics effectively. You need to learn how to use big data …
Every Business Needs an Analytics-Driven Content Marketing Strategy
Analytics plays an invaluable role in modern marketing. We have talked extensively about the value of using data for marketing strategies in all industries. Analytics can be particularly useful for content marketing. Many marketers are stuck in 2008, when data analytics didn’t have a place in digital marketing strategies. This …
Interview: Targeting is Becoming a Data Science Problem
I recently caught up with Miguel Araujo, Director of Data Science at Semasio, to explore the question: with the impending loss of the cookie and changing nature of tracking user IDs, what does the future of targeting look like? Moving forward, advertisers must reference and merge a plethora of user …
Becoming a Data Scientist Podcast Episode 04: Sherman Distin
In Episode 4 of the Becoming a Data Scientist Podcast, we meet Sherman Distin, owner of analytics consulting firm QueryBridge. We discuss his primarily self-taught path to learning the data science techniques he uses to find business insights in marketing data, and he also tells us what he thinks is …