LinkedIn| Other Work Github Repository | Explore the App Background Our engineers and scientists were having difficulty managing all the versions of frozen yogurt (Froyo) made by the production team, and I was brought in to provide a solution. Froyo can be made from one of several strains of bacteria. …
April 27, 2021, 11:59 p.m.
The TV landscape of 2021 is unrecognizable compared to that of the 1950s when TV ad exposure measurement was born. As viewing habits have evolved over the decades, the advertising industry hasn’t always kept up-to-date. The worldwide pandemic and national lockdowns became a catalyst for change, with UK audiences spending
April 12, 2021, 11:33 a.m.
How can airlines prepare for the post-COVID future? Using historical flight purchases, data from the Census, and insights from Forbes, we developed an answer. The post A Thirty Thousand Foot View of Air Travel Post-COVID first appeared on Data Science Blog.
March 19, 2021, 12:01 a.m.
To stay competitive in today’s world, organizations must have their fingers on their customers’ pulse at all times. Fortunately, increasing amounts of data about consumer preferences and behaviors allow marketing teams to identify the evolution of markets and customer demands. Effectively using big data for marketing efforts is now far
We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 billion in 2019. This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of …
Many people are breathing a sigh of relief that 2020 is finally over. I’m hopeful that on a global scale, 2021 can eventually help us move on from the pandemic and from political turmoil to shape kinder societies where economic interests and citizens’ wellbeing are in balance. Data is and …
Github Repository | LinkedIn: Rob Davis, James Welch, Sita Thomas Background For this project we were tasked with designing a marketing strategy for KKBox, a streaming music service. We were given four datasets describing user demographics, transaction history, listening history, and churn rate. This project explores which users are the …
Nov. 10, 2020, 11:36 a.m.
Guest Post by Bill Shannon, Founder and Managing Partner of BioRankings Danger of Big Data Big data is the rage. This could be lots of rows (samples) and few columns (variables) like credit card transaction data, or lots of columns (variables) and few rows (samples) like genomic sequencing in life …
Big data is becoming more important to modern marketing. You can’t afford to ignore the benefits of data analytics in your marketing campaigns. It is especially important when it comes to SEO. Search Engine Watch has a great article on using data analytics for SEO. This article is a great …
Sept. 13, 2020, 8:19 p.m.
Developed by RedHat, OpenShift is an enterprise-grade hybrid cloud Kubernetes platform. It is essentially a commercial version of the open source container orchestration system designed to automate the deployment, management, and scaling of containerized applications. OpenShift can be described as a hybrid K8s application platform that operates as a platform-as-a-service …
Aug. 27, 2020, 11:31 p.m.
Digital marketing is becoming more important during the pandemic. One study in the UK found that 65% of consumers increased spending during the crisis. Companies are investing more in digital marketing to respond to changing consumer behavior. Unfortunately, they have also found it difficult to train employees. Fortunately, new data …
The lives of digital marketers today are significantly more straightforward than they were just a decade ago. Today, they have access to a variety of tools and cloud-based platforms to automate and streamline marketing-related tasks. One of the newest trends in the marketing landscape is data. Marketers around the globe …
Not-so-social-parks: predicting suitable times to visit parks while observing social distancingThis article was co-authored by Huayi Wei, Isabel Urrutia, Eric Epstein, and Ed Kramkowski.Among the many frustrations created by COVID-19, there is one question that bothers all park-goers: what is the best time to visit the park and to avoid …
There is a lot of data presented in a table format inside the web pages. However, it could be quite difficult when you try to store the data into local computers for later access. The problem would be…
March 31, 2020, 2:32 a.m.
Online privacy is becoming more important to people than ever before. In part, this has to do with scandals involving large online companies like Amazon, Facebook, and Google. People are surprised to learn how much information these companies and others like them are gathering about them online. They are even …
March 30, 2020, 11:58 a.m.
The auto insurance industry has always relied on data analysis to inform their policies and determine individual rates. With the technology available today, there’s even more data to draw from. The good news is that this new data can help lower your insurance rate. Here is the type of data …
March 27, 2020, 3:38 p.m.
Cloud computing has now become a common term that all of us have heard of. However, unfortunately, many of us still don’t understand the complete potential of cloud computing. It is high time for all us to understand how it can make our lives easier. Instead of storing data on …
March 18, 2020, 9:30 a.m.
Fire safety technology is changing in interesting ways. Worcester Polytechnic Institute has the only graduate fire protection engineering program in the United States. Professors at this school have said that big data is becoming more integral to the fire protection field. Big Data Finds New Applications in Fire Safety Data …
March 17, 2020, 8:39 p.m.
