We have talked a lot about the benefits of big data in marketing. The global marketing analytics market was worth $2.1 billion in 2019. This figure is expected to rise sharply in the future as more companies are likely to discover the benefits data-driven marketing affords. Understanding the Benefits of …
Many people are breathing a sigh of relief that 2020 is finally over. I’m hopeful that on a global scale, 2021 can eventually help us move on from the pandemic and from political turmoil to shape kinder societies where economic interests and citizens’ wellbeing are in balance. Data is and …
Github Repository | LinkedIn: Rob Davis, James Welch, Sita Thomas Background For this project we were tasked with designing a marketing strategy for KKBox, a streaming music service. We were given four datasets describing user demographics, transaction history, listening history, and churn rate. This project explores which users are the …
Nov. 10, 2020, 11:36 a.m.
Guest Post by Bill Shannon, Founder and Managing Partner of BioRankings Danger of Big Data Big data is the rage. This could be lots of rows (samples) and few columns (variables) like credit card transaction data, or lots of columns (variables) and few rows (samples) like genomic sequencing in life …
Big data is becoming more important to modern marketing. You can’t afford to ignore the benefits of data analytics in your marketing campaigns. It is especially important when it comes to SEO. Search Engine Watch has a great article on using data analytics for SEO. This article is a great …
Sept. 13, 2020, 8:19 p.m.
Developed by RedHat, OpenShift is an enterprise-grade hybrid cloud Kubernetes platform. It is essentially a commercial version of the open source container orchestration system designed to automate the deployment, management, and scaling of containerized applications. OpenShift can be described as a hybrid K8s application platform that operates as a platform-as-a-service …
Aug. 27, 2020, 11:31 p.m.
Digital marketing is becoming more important during the pandemic. One study in the UK found that 65% of consumers increased spending during the crisis. Companies are investing more in digital marketing to respond to changing consumer behavior. Unfortunately, they have also found it difficult to train employees. Fortunately, new data …
The lives of digital marketers today are significantly more straightforward than they were just a decade ago. Today, they have access to a variety of tools and cloud-based platforms to automate and streamline marketing-related tasks. One of the newest trends in the marketing landscape is data. Marketers around the globe …
Not-so-social-parks: predicting suitable times to visit parks while observing social distancingThis article was co-authored by Huayi Wei, Isabel Urrutia, Eric Epstein, and Ed Kramkowski.Among the many frustrations created by COVID-19, there is one question that bothers all park-goers: what is the best time to visit the park and to avoid …
There is a lot of data presented in a table format inside the web pages. However, it could be quite difficult when you try to store the data into local computers for later access. The problem would be…
March 31, 2020, 2:32 a.m.
Online privacy is becoming more important to people than ever before. In part, this has to do with scandals involving large online companies like Amazon, Facebook, and Google. People are surprised to learn how much information these companies and others like them are gathering about them online. They are even …
March 30, 2020, 11:58 a.m.
The auto insurance industry has always relied on data analysis to inform their policies and determine individual rates. With the technology available today, there’s even more data to draw from. The good news is that this new data can help lower your insurance rate. Here is the type of data …
March 27, 2020, 3:38 p.m.
Cloud computing has now become a common term that all of us have heard of. However, unfortunately, many of us still don’t understand the complete potential of cloud computing. It is high time for all us to understand how it can make our lives easier. Instead of storing data on …
March 18, 2020, 9:30 a.m.
Fire safety technology is changing in interesting ways. Worcester Polytechnic Institute has the only graduate fire protection engineering program in the United States. Professors at this school have said that big data is becoming more integral to the fire protection field. Big Data Finds New Applications in Fire Safety Data …
March 17, 2020, 8:39 p.m.
Online privacy is more of a concern than ever before. A poll from Pew Research showed that 62% of Americans are worried that they can’t go a single day without their data being collected. Fortunately, big data can also help with protecting privacy. Big data advances have made VPNs more …
Jan. 27, 2020, 12:49 p.m.
It was an exciting cloud data science week. Lots of interesting stuff to cover, so let’s get started. News Microsoft DP-100 Certification Updated – The Microsoft Data Scientist certification exam … The post Cloud Data Science 4 appeared first on Data Science 101.
Yes, it’s AI again! Artificial Intelligence (AI) is always in the limelight from the last couple of years. Mostly it is considered as a blessing to the IT world. However, many experts have shown their doubtfulness too. No, you just can’t say “Ok Boomer” here! Of course, they have greater …
The National Institutes of Health (NIH) is creating a Data Management and Sharing Policy. They are currently looking for input on the policy. The NIH funds a lot of research, and this policy will affect the data and results researchers produce. NIH’s DRAFT Data Management and Sharing Policy: We Need …
