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Without Uncovering Dark Data, You’re Not Uncovering Business Opportunities
( go to the article → https://insidebigdata.com/2020/09/27/without-uncovering-dark-data-youre-not-uncovering-business-opportunities/ )
In this special guest feature, Odhrán McConnel, Chief Technology Officer at Trint, points out that according to recent estimates, approximately 90 percent of a company’s data is dark, meaning it hasn’t been analyzed or leveraged to the benefit of the business. If you’re a business that uses any type of technology (which, in the year 2020, is likely almost everyone), you’re sitting on mounds of unstructured - and highly valuable - data.
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