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What are the Pros and Cons of Using AI in Customer Experience?
( go to the article → https://datafloq.com/read/what-pros-cons-using-ai-customer-experience/18369 )
The customer experience is crucial if you want to retain loyal customers and keep building your business. Companies should always be looking to find ways to improve the customer experience so that they continue giving the end-user exactly what they want while beating their competition.This is where Artificial Intelligence (AI) comes in. AI has changed the dynamics of the way the business world is run, giving companies who adopt it an edge—allowing them to both scale and solve their customer’s pain points.But how important is AI in customer experience? Is it essential, and will it work for your business or against it? In this article, we’ll be taking a look at the role AI plays in customer experience while picking apart its pros and cons. Let’s dive in.Pros of AI in Customer Experience Personalized Content and MessagingIn a nutshell, personalization is a contextual customer experience that is tailored to each specific individual’s needs. Instead of displaying the same content to every single customer, you only show content that they are interested in. And research has shown that one of the main things your customers want more of is personalization. In 2020, 36% of customers said they felt that businesses weren’t ...Read More on Datafloq
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