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Video Highlights: Content Driven Advertising using First Party Data
( go to the article → https://insidebigdata.com/2021/01/24/video-highlights-content-driven-advertising-using-first-party-data/ )
In the video presentation below, Amit Bhattacharyya, Head of Data Science at VOX Media, describes a clustering model that connects users to the content they are consuming to identify context-based audience segments. In turn, these segments are used to train a classification model that is used in real time to inform advertising without relying on 3rd-party cookies.
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