Segmentation in the Age of Personalization
( go to the article → https://databricks.com/blog/2021/03/16/segmentation-in-the-age-of-personalization.html )
Quick link to notebooks referenced through this post. Personalization is heralded as the gold standard of customer engagement. Organizations successfully personalizing their digital experiences are cited as driving 5 to 15% higher revenues and 10 to 30% greater returns on their marketing spend. And now many customer experience leaders are beginning to extend personalization to... The post Segmentation in the Age of Personalization appeared first on Databricks.
March 16, 2021, 4 p.m.
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