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Segmentation in the Age of Personalization
( go to the article → https://databricks.com/blog/2021/03/16/segmentation-in-the-age-of-personalization.html )
Quick link to notebooks referenced through this post. Personalization is heralded as the gold standard of customer engagement. Organizations successfully personalizing their digital experiences are cited as driving 5 to 15% higher revenues and 10 to 30% greater returns on their marketing spend. And now many customer experience leaders are beginning to extend personalization to... The post Segmentation in the Age of Personalization appeared first on Databricks.
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