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Retention-Driven Marketing for Music Apps
( go to the article → https://nycdatascience.com/blog/student-works/retention-driven-marketing-for-music-apps/ )
Github Repository | LinkedIn: Rob Davis, James Welch, Sita Thomas Background For this project we were tasked with designing a marketing strategy for KKBox, a streaming music service. We were given four datasets describing user demographics, transaction history, listening history, and churn rate. This project explores which users are the most important to target, how […] The post Retention-Driven Marketing for Music Apps first appeared on Data Science Blog.
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