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Instagram agrees curbs on paid influencers, says UK watchdog
( go to the article → https://datafloq.com/read/instagram-agrees-curbs-paid-influencers-says-uk-watchdog/10171 )
By Huw Jones LONDON (Reuters) - Facebook's Instagram has agreed measures to crack down on hidden advertising by so-called influencers on its photo and video platform, Britain's Competition and Markets Authority (CMA) said on Friday. Influencers with thousands of followers can earn large fees from companies to promotes a product on Instagram. In what the CMA described as an important behaviour shift by a major social media platform, Facebook Ireland, which operates Instagram in Britain, has committed to a package of changes. "This will make it much harder for people to post an advert on Instagram without labelling it as such," the CMA said in a statement. Facebook said the company was pleased to be working with the CMA on its ...Read More on Datafloq
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