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How to Use Audience Data to Inform Marketing Programs & Campaigns
( go to the article → https://www.smartdatacollective.com/how-to-use-audience-data-to-inform-marketing-programs-campaigns/ )
According to the 2021 CMO Spend Survey by Gartner, budget allocation for marketing analytics failed to make the top 3 in priority falling behind digital commerce, marketing operations and brand strategy. While I understand that selling products, cutting costs and delivering brand strategy is important for long term business results, the lack of priority in […] The post How to Use Audience Data to Inform Marketing Programs & Campaigns appeared first on SmartData Collective.
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