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How publishers use AI to balance personalized experiences with monetization strategies
( go to the article → https://dataconomy.com/2021/04/how-publishers-use-ai-personalized-experiences-monetization-strategies/ )
Without a doubt, publishers are well-placed to harness the relationship with their audience – possessing the means to collect and build the strong first-party data sets required to deliver personalized experiences and power various revenue streams. But, as the industry moves further away from cookie-based targeting – and Google speaks
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