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How Analytics is Changing the Game for Sports – and Academia
In this contributed article, Darin W. White, Ph.D., Executive Director, Center for Sports Analytics at Samford University, discusses how big data has given rise to the sports analytics major at Samford University. He explains how students are leveraging data sets to help sports organizations drive team efficiencies by informing recruitment strategy and in-game decision making and increase revenue primarily by better engaging their fans.
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