All the data you need.
Emerging Europe.com bolsters defences as Amazon enters Poland
( go to the article → https://datafloq.com/read/emerging-europecom-bolsters-defences-amazon-enters-poland/12874 )
By Agnieszka Barteczko, Jason Hovet and Michael Kahn WARSAW (Reuters) - As Amazon sets its sights on central and eastern Europe, the e-commerce giant will need to convince long-time Allegro shoppers like Elzbieta Modrakowska to click away from the region's leading online marketplace. While prioritising its expansion to other, bigger markets, Amazon has given companies such as Allegro the time to lay deep roots and prepare for its arrival - something the Polish firm has done with loyalty programmes, free delivery and other perks. "I don't think we will switch ... Allegro has set the bar very high," said Modrakowska, whose weekly shop spans everything from organic food to batteries. She is one of Allegro's 20 million monthly customers in Poland, a nation of 38 million. "It has the parcel ...Read More on Datafloq
Back All Articles
advert template