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Avoiding the Negative Impacts of Dirty Marketing Data
( go to the article → https://insidebigdata.com/2021/04/12/avoiding-the-negative-impacts-of-dirty-marketing-data/ )
In this contributed article, Sky Cassidy, CEO of MountainTop Data, highlights how consumers are interested in receiving relevant, meaningful messages but too often the data base a company relies on is filled with incorrect and inconsistent information – meaning those messages are lost. Dirty data can have a negative effect on a company’s bottom line, with some business leaders estimating erroneous online accounts have cost them 12% of their overall revenue.
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