Advertising Fraud Detection at Scale at T-Mobile
( go to the article → https://databricks.com/blog/2021/03/17/advertising-fraud-detection-at-scale-at-t-mobile.html )
This is a guest authored post by Data Scientist Eric Yatskowitz and Data Engineer Phan Chuong, T-Mobile Marketing Solutions. The world of online advertising is a large and complex ecosystem rife with fraudulent activity such as spoofing, ad stacking and click injection. Estimates show that digital advertisers lost about $23 billion in 2019, and that... The post Advertising Fraud Detection at Scale at T-Mobile appeared first on Databricks.
March 17, 2021, 6:13 p.m.
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